Marie Antoinette never said “let them eat cake.” I know what some of you are thinking: “Of course she didn’t. She spoke French!” But here’s the deal. She didn’t...
A tone deaf truck ad, a weird Diet Coke placement, lots of ads that went for humor, a few that went for the emotional jugular, but a whole lotta...
Blazing the trails of media production, Melissa Plaskoff sets her own standards. In the first of our series of HERstories, we spend some time with Melissa Plaskoff, President of...
This article was co-authored by Sean Charles. While what we do at JWA is public relations, I’ve always preferred to call myself a storyteller. I take seriously the work...