All posts by TEAM JWA
09.Oct Client Q&A: Candy Marcum Counseling
The counselor has spoken, and shared with us some insight into what it means to help others. We take the work that we do for our clients seriously, and...
26.Jun WATCHGUARD VIDEO OPENS NEW WORLD HEADQUARTERS; SPECIAL GUEST PRESIDENT GEORGE W. BUSH ENCOURAGES LAW ENFORCEMENT
(Allen, TX) June 26, 2018 – WatchGuard, Inc. (“WatchGuard”), the leading provider of mobile video solutions for law enforcement, officially opened the doors of its new worldwide headquarters to...
14.Mar If Only Marie Antoinette Had Damage Control
Marie Antoinette never said “let them eat cake.” I know what some of you are thinking: “Of course she didn’t. She spoke French!” But here’s the deal. She didn’t...
13.Mar Politics In Advertising: Is There Ever A Right Time?
A tone deaf truck ad, a weird Diet Coke placement, lots of ads that went for humor, a few that went for the emotional jugular, but a whole lotta...
13.Mar HERstories: Melissa Plaskoff of ON-AIR MEDIA
Blazing the trails of media production, Melissa Plaskoff sets her own standards. In the first of our series of HERstories, we spend some time with Melissa Plaskoff, President of...
02.Mar HERstories: Honoring Women Who Are Making A Difference
This article was co-authored by Sean Charles. While what we do at JWA is public relations, I’ve always preferred to call myself a storyteller. I take seriously the work...
12.Feb Snapchat Chose Ad Dollars Over Functionality
Snapchat has been a technology darling for a few years now— or at least it was. The company was innovative and forward thinking, so much so that Facebook and...
10.Feb Advertising to the nation’s largest age group: Millennials
Millennials are the United States’ largest age group. At about 75-80 million they are a fourth of the country’s total population and yet very few companies are properly targeting...
16.Jan The Greatest Marketing Disasters
The opening of the new Museum of Failure in Los Angeles got us thinking about why marketing and public relations are so important– at first we were going to...
