Truer words have never been spoken. We’ve said it before, and we’ll continue incessantly to say it: Public Relations is an art. An art form, if you will. We are artists. It is what we do, and we take great pride in the creation & development of our clients’ images – and the services, programs & initiatives that we enabled them to deliver.

Advertising isn’t a necessity… said no one successful ever. Unless we bring on a client who is already on Forbes, or who is frequently stopped by strangers to take a selfie, advertising is always an essential part of the package. What we do at JWA is different. Our team understands the client, and thus understands how to approach advertising to ensure the appropriate return on investment. Random selection of where to advertise is costly, and many times can kill a start-up all-together.

They – whoever “they” are – were correct to say that perception is reality. A well crafted image or video can be worth more than ten positive op-ed pieces. Why? because we live in an era that responds much more to imagery than text. You have to admit that when you are scrolling down Facebook, more likely than not, you will stop on a posting that has a picture or video feed. We are an emotional people to say the least, and we want to feel what you are feeling.

One of the most important aspects of starting a new business or brand is creating the roadmap, understanding that there will be inevitable twists and turns along the way. You may even encounter some dangerous hurdles and expensive roadblocks. To have the safest journey possible, you want to find a guide that has walked those steps before. Think of us as that guide.